Animation for Action
By Alan Perkins and Gr 10 students
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The Technology students at ACS Egham have been at it again, combining the use of technology with a creative outlook to solving problems. The Grade 10 students were set two guided questions looking at their viewpoints as to how the use of 2D animation can affect the world they live in:-
1. Does multimedia animation educate an audience in a more focused and better way than text/still images or in fact any other media?
2. Can Technology enable and motivate the human race to change on a worldwide scale to solve its problems?
They were then set the brief to choose a local charity, cause or NGO whether large or small that needs to publicise itself on the web, so that it can spread its message as far as possible. This charity would then be their real client and would want to improve how it spread its' message through the use of a 2D animation; whether that was a banner advertisement, a small animated film or even a simple logo. The students then had to design and produce the Adobe Flash based animation to publicise their choice of local based charity, organisation or individual of their choosing and then obviously deliver it to their clients once they had finished.
Students discussed and investigated how often nowadays animation is not only used to spread a message but by click through advertising these sites can make money for their causes through donations. From Greenpeace to Oxfam on a global scale, to project scale with the likes of the recent Inconvenient Truth video and website (check the animation on the front page), the Free Rice website or even ‘Pangea’ Day all the way down to the local scale the use of animation and multimedia helps change and activate communities for the good.
See the following animations to view the interesting and varied outcomes to their design brief. A great deal of students re-evaluated their ideas from the initial guided questions, fully appreciating the power of animation in these days of fast communication over the more traditional text based communication methods.
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